Scott GooldScott Goold

Professional Pursuits

Director, InfoImagination: Social, economic, market and policy research consulting. Specializing in policy development, organizational development and eCommerce business packages. Successful history developing and implementating coalition advocacy policy strategies at city, state and federal levels.

Expertise in PHP/MySQL database-driven Internet applications. Research, trend forecasting, and analysis expertise in SPSS and IBM Analytics. InfoImaginaton designs dynamic multi-media reports, professional presentations, and stunning data analyses, as well as creating new media projects, including DVD and Flash productions.

InfoImagination provides Internet and Web-based marketing, communications, and public relations solutions for not-for-profit organizations and small businesses that seek growth opportunities.
Community Addictions Recovery Specialist (CARS) Certification, University of New Mexico, Health Sciences Center, Project ECHO, June 24, 2011. Completed Suboxone training, July 6, 2012.

Opioid Prescription Drug Community Education. Presentation delivered to Workers' Compensation Association of New Mexico: download PDF Powerpoint
Interest-Based Problem Solving. Mediation and Counseling Training Program. U.S. Federal Government, May 2007.
Co-Director, HoopCamp.net: Sports Camp Development consulting, organizing and staffing program.
Advanced Political Economist: conduct research to provide the highest quality medical benefits at the lowest possible costs; develop long-range solutions in environmental strategies; provide qualitative and quantatative responses to current economic and social challenges.

Research, analyze and develop various Medical Fee Schedules; Provide economic analysis on health care trends for legislatures, government officials and business leaders; Provide economic benefit-cost analysis on environmetal programs. Recent projects included:
  • expert testimony to state legislatures and community requests for policy analysis and research;
  • national survey of insurance carrier expenditures for trend analysis of medical costs, system utilization, benefits and population forecasts;
  • online database and application development for environmental NGOs using PHP and MySQL;
  • online surveys and questionnaires, in English and Spanish.

Publications and Presentations

CIVIL RIGHTS
Healthy Workplaces for American Workers: The Battle for the Bars. Tobacco Control. Scott Goold. 2003 12:6-7.

Confronting Public Fear. The History of David Siebers. Scott Goold, AnnMarie Goold and Mary Kay Pohl. February 2003.

Pink Collar Blues... Equality for American Women. Public Service Publication. Scott Goold and Olivia Lusk. March 2002.
CRIMINAL JUSTICE RESEARCH
Sentencing in New Mexico: A Preliminary Description. Working Paper #25: Criminal and Juvenile Justice Coordinating Council. University of New Mexico Institute for Social Research. Birkbeck, Christopher, Raymond V. Liedka, Scott Goold, Kristine Denman and Susan Brumbaugh. February 1998.

Who is in New Mexico's Prisons. Working Paper #15: Criminal and Juvenile Justice Coordinating Council. University of New Mexico Institute for Social Research. Rouse, Amelia, Scott Goold, Bert Useem, Chris Birkbeck and Penelope J. Hanke. 1996.

Risk and Needs Assessment: A Summary Report. Working Paper #5: Criminal and Juvenile Justice Coordinating Council. University of New Mexico Institute for Social Research. Scott Goold, Gianna Mendoza, Chris Birkbeck, et al. March 1996.

A Profile of Offenders Entering New Mexico Prisons, 1991-1994. Working Paper #23: Criminal and Juvenile Justice Coordinating Council. University of New Mexico Institute for Social Research. Birkbeck, Christopher, Scott Goold, et al. May 1997.
ENVIRONMENTAL POLICY
Does the Ulupono Hawai'i Dairy Farms proposal make financial and environmental sense for Kaua'i? Educate yourself ... Environmental Brief 3.2014

Dona Ana Wild.org. Protect Doña Ana County's Wild Side. 2006.

Protect New Mexico.org. Conservation Voters and Center of Southwest Culture Fight for Our Environment. 2006.

Rio Grande Return.com. The Rio Grande Return is a web-based gift exchange: A gift from the Rio Grande's local farmers and producers is in turn a gift back to the river. 2007.

Valle Vidal.com. One of America's Most Beautiful Places. 2005.

Albuquerque Environmental Noise Study 1998. University of New Mexico Institute for Social Research, Center for Opinion Research. Scott Goold and AnnMarie Pohl. May 1998.

Valuing the Endangered Silvery Minnow and the Protection of Minimum Instream Flows in New Mexico. Robert P. Berrens, Phillip Ganderton, Scott Goold (Survey Research and Questionnaire Development), 1998. [PDF]
HEALTH POLICY
Opioid Prescription Drug Community Education. Presentation delivered to Workers' Compensation Association of New Mexico: download PDF Powerpoint

Habit or Addiction? Know the Difference, Break the Cycle. ME! Albuquerque's Health and Fitness Resource. Scott Goold. Volume 2, Issue 1. Jan/Feb 2002, p.20-21.

Project Smokeout: Tobacco Industry Activities in Texas. American Cancer Society, Texas Division. Scott Goold. September 2001.

Tobacco Possession by Minors: Will Outlawing It Help? STOP! Magazine, Inc. Scott Goold and William T. Godshall. No. 5. May/June 2001, p.24-25.

A Company With "More Money Than God." TobaccoFreedom.org. Scott Goold. March 2001.

Tobacco Users Are Smokin' Crack. TobaccoFreedom.org. Scott Goold. February 2001.

The Tobacco Industry: A Century of Fraud and Manipulation. Scott Goold, Anne Landman and AnnMarie Goold. September 1999.
NEW MEDIA DEVELOPENT
Current Online Internet Portfolio Here

Current DVD Promotional Portfolio Here

Past Projects Include:
New Mexico Department of Health Cancer Center
New Mexico Department of Health Tobacco Control Project
CJIMT - New Mexico Criminal Justice Information Mangagement Team
CJJCC - New Mexico Criminal and Juvenile Justice Coordinating Council
Statistical Analysis Center, New Mexico
University of New Mexico, Center for Opinion Research
University of New Mexico, Institute for Social Research
ORGANIZATIONAL POLICY
Evolving Perceptions of Security. U.S. National Security Surveys 1993 - 1995. University of New Mexico. The Institute for Public Policy. Jenkins-Smith, Barke and Herron. March 1996. Goold directed the collection of public opinion for these studies.

Public Perspectives of Nuclear Weapons in the Post-Cold War Environment. Findings and Analysis of the "National Security Survey: Perceptions and Policy Concerns 1993 - 1994. University of New Mexico. The Institute for Public Policy. Jenkins-Smith, Barke and Herron. 1994. Goold directed the collection of public opinion for these studies.

Albuquerque Recreational Services and Needs Assessment 1998. University of New Mexico Institute for Social Research, Center for Opinion Research. Scott Goold, Sarah Duffy and AnnMarie Pohl. May 1998.

Albuquerque Citizen Satisfaction: Assessment of City Services and Policies 1997. University of New Mexico Institute for Social Research, Center for Opinion Research. Scott Goold. February 1998.

Albuquerque Citizen Satisfaction: Police Service Delivery 1997. University of New Mexico Institute for Social Research, Center for Opinion Research. Scott Goold and Gary D. LaFree. November 1997.

Albuquerque Citizen Satisfaction: Major Open Spaces Review 1997. University of New Mexico - Institute for Social Research, Center for Opinion Research. Scott Goold and Gary D. LaFree. September 1997.

Univerisity of New Mexico Employee Benefits Programs: A Policy Assessment. University of New Mexico Institute for Social Research, Center for Opinion Research. Scott Goold, Brandon Loftin and Robert Fiala. 1997.

Computing Habits and Needs Assessment. Prepared for Computer and Information Resources and Technology (CIRT). University of New Mexico Institute for Public Policy. Scott Goold, Hank Jenkins-Smith, Carol L. Silva and John Gastil. 1994.

Albuquerque Citizen Satisfaction Survey: Assessment of City Services and Policies. University of New Mexico Institute for Public Policy. Scott Goold, Deborah A. Pratt, Amelia A. Rouse, Debra L. Saine and Hank Jenkins-Smith. October 1991.
POLITICAL ACTION
Marianne Dickinson.com. A Champion For Our Community. (Archived) 2005.

K9 Kids.org. Albuquerque's K-9 Kids.

ABQ4Kerry.com. Grassroot Citizens Supporting John Kerry for President. 2004.

Dick Gephardt on the Campaign Trail. DVD Campaign Promotional Summary Summer 2003.

Lobato for U.S. Senate.com. Building a stroner Nation. 2002.

Election 2000: Our Political System Faces an Ultimate Challenge. Photojournalist Report on the Century's Most Exciting Election. Scott Goold. December 2000.
RESEARCH AND POLLING METHODOLOGY
Pursuing the Public's Opinion. Presentation at the Institute for Social Research Brown Bag Series. Scott Goold. November 1997.

Hello, I'm Calling from... Why Respondents Refuse to Participate in Telephone Survey Research. Paper presented at the 1997 Annual Conference of the American Association for Public Opinion Researchers, Norfold, Virginia. Scott Goold. May 1997.

Lies, Damn Lies, and Response Rates: The NonCooperation Effect in Telephone Survey Research. Paper presented at the 1996 Annual Conference of the American Association for Public Opinion Researchers, Salt Lake City, Utah. Scott Goold. 1996.

Research History

June 1998 to present:
Policy research and media analysis consultant, InfoImagination. Cutting edge research techniques tailored to government and private sector projects. Provide evaluation, training and analysis, instruction, graphic design and new media development. Specialize in survey research, questionnaire and survey development, data collection, technical writing and business analysis. Website focus on eCommerce for small business and education sites for government entities. Developed revolutionary technique for testing print and online media.
January 1997 to May 1998:
Research Director for the Center for Opinion Research at the Institute for Social Research (ISR) of the University of New Mexico. Responsible for the collection, analysis and evaluation of public opinion data using a computer-equipped telephone survey laboratory. Focused on sampling methodology as well as substantive issues. Duties included grant and proposal writing, direction and management of the research facility, analysis and report writing, hiring and training of staff, data base management, electronic archiving and general supervision of daily operations.
May 1996 to May 1998:
Research Associate assigned to the New Mexico's Criminal and Juvenile Justice Coordinating Council (CJJCC) Information Technology Advisory Group. Focused on integrating electronic data bases and computer communications between five judicial entities: law enforcement, district attorneys, local and state courts, correction facilities and the juvenile justice sector.
August 1991 to December 1995:
Survey Research Center Manager for the University of New Mexico's Institute for Public Policy. Supervised and directed telephone and mail survey projects. Managed staff of up to 60 employees. Primary duties included recruitment and training of interviewers and supervisory personnel, CATI programming, information and system management, questionnaire design and instrument pretesting, focus group recruitment, and sample analysis.

Academic Background

Ph.D. candidate Political Science University of New Mexico (abd)
M.A. Public Administration/Political Science Idaho State University
B.S. Economics Idaho State University

Teaching Experience
Spring 2000. Instructor: Advanced HTML 4.0, JavaScripting, CSS, Advanced Graphic Design for the Web, Browser Compatibility
Summer 1999. Instructor: HTML 4.0, Graphic Design for the Internet, Website Development
Summer 1995. Co-Instructor: Survey Sampling Methodology
Spring 1995. Instructor: Political Analysis: Quantitative Statistics and Policy Writing Methodology
Fall 1994. Instructor: Political Analysis: Quantitative Statistics and Policy Writing Methodology
Spring 1994. Instructor: Political Analysis: Quantitative Statistics and Policy Writing Methodology
Fall 1993. Instructor: Political Analysis: Quantitative Statistics and Policy Writing Methodology
Spring 1993. Instructor: Public Policy Writing
Fall 1992. Instructor: Public Policy Writing
Spring 1992. Instructor: Public Policy Writing
Fall 1991. Instructor: Public Policy Writing

Related Technical Experience (years exp)

  • Econometric modeling and forecasting (10 yrs).
  • Quantitative/qualitative statistical analysis (10 yrs).
  • Media awareness evaluation and analysis (8 yrs).
  • Policy implementation and design (8 yrs).
  • Information management and systems analysis (6 yrs).
  • Surveying, polling and questionnaire development for telephone, in-person and mail formats: political, social and business applications (8 yrs).
  • Research interviewer selection, training and management (8yrs).
  • Statistical and technical analysis of sampling methods (8 yrs).
  • Supervision and management of data collection teams, including supervisors and interviewing personnel (8 yrs).
  • Sample analysis: response rates, interviewer and questionnaire bias, and related quality assurance methodologies (8 yrs).
Software proficiency
Web development in HTML5, JQuery, CSS, PHP, MySQL, XML, CGI, Perl, JavaScript and .Net

New Media Design in Flash MX. DVD production in iMovie and Final Cut Pro

Graphic design in PhotoShop and Illustrator. Page layout design in Adobe InDesign

Specializing in online application development and illustration, new media applications for the Internet, telephone and video environments; analysis proficiency in SPSS; word processing and spread sheet expertise in Microsoft Word, Excel, Powerpoint and Access.

Telephone interviewing managerial experience for professional research and marketing designs; Decision Analysis Modeling, Logit/Probit for limited dependent variable analysis; and other analysis applications.